Awwww such a cute kigurumi! Although, I somehow suspect that many people will be waiting for the Ornate Floral Pitcher to restock instead of buying this cute new item. Or maybe pick up one of the other older items available in the Token Shop.
You may toss these items into the bonfire to receive a blessing (and maybe an item) from the Red Rreign. You can toss in old items with the words "Red Rreign" in them as well, but beware of tossing items with the word "wreathed" in it, for the Red Rreign doesn't like it when you reject his gifts! For a complete list of potential new gifts, click here.